Search Engine Optimisation & Internet Marketing
Knowing the importance of Search Engine Optimisation and the competitive nature of business, we have come up with campaigns and services designed to maximize the online exposure of your business. These can be applied to a new or current web site that needs optimisation.
An internet marketing campaign is essential to ensure both the effectiveness of a website and its ability to deliver the desired return. It is essential that your web site ranks well in the major search engines, directories and portals such as Google, Yahoo and MSN.
Statistics show that search engines are the most used navigational instrument by 75% of web users and 80% of internet sessions begin at a search engine when looking for a product or service on the internet. Ranking well on search engines is critical to attracting new business online.
Mgtek will help ensure your e-business web site will target prospective clients. We offer services which include web page optimisation, including meta tags, keyword research and reporting on a monthly or quarterly basis.
We will manage a campaign targeting the worlds most popular search engines and directories. This service is targeted to achieve prominent listings from specific keyword searches in search engines.
We can manage an internet marketing package for your businesses to include
- Email marketing
- Google adwords management
- Pay-Per-Click (PPC) management
- Web analysis and research
Our Research into the workings of search engines has revealed a number of important points. All search engines differ in the way they generate results and list targeted web sites according to keyword searches. Search engines are constantly changing their algorithms and processes to to stop spam listings (invisible text, multiple keyword repetition, etc) and allow more honest and accurate rankings. Each search engine has different and particular criteria to rank sites.
To keep up to date with this changing environment is beyond the resources and capabilities of most web site owners. Mgtek remove the stress and drain on resources in attaining and maintaining a high search engine listing.
Q. Why is search engines submittal a scam?
A. The search engines want to be as organic as possible and people submitting their sites is not organic. All search engines now have bots that will find your site automatically. To increase the amount of bots that find your site, get other sites to link to your site. Dont be scammed into paying out large sums of money to simply submit to search engines.
Maintenance
Given that search engines are constantly changing their algorithms and criteria for ranking web sites we constantly monitor listings and tweak web site pages where needed. We provide detailed monthly or quarterly reports that outline your latest search engine positions and how your web site is performing compared to your competition.